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An Internet Protocol address (IP address) is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication. An IP address serves two principal functions: host or network interface identification and location addressing.
Think of it like your home street address. Without a house number and street name, the mail man would have no idea where to deliver your mail. With IP, one device is able to pinpoint your device and differentiate it from other computers, tablets, and phones.
An IP address uses four numbers, which can be one to three digits long and range from 0 to 255. Each number is separated by a dot. An IP address might look something like this: 192.168.0.1
Your IP address reveals your country, region, city, your ISP, host name, etc. which snoopers can collect by design.
Your ISP can monitor the websites you visited and even more information might leak.
Regardless of your country, advertisers can see on which ads you click based on your Internet Protocol address.